It’s rare that a design project doesn’t involve some photography. We’re huge advocates of using your brand’s unique images in design projects. Commissioning your own photographs is an investment worth making. You can brief the photographer to provide imagery that conveys the brand message and speaks directly to your ideal client. Your potential customers will connect with your images in a way that just isn’t possible with stock images.
Whether you’re embarking on a print or digital project, there are some common considerations. The biggest of which is to involve your designer right at the beginning. Discussing the photographic brief with your designer will ensure you have an excellent selection of suitable images with fewer compromises.
Writing creative briefs isn’t easy but when you know what information to include it gets a whole lot simpler. Below, you’ll find all the information you need to write photography briefs for an A4 brochure and a website, along with downloadable examples for each.