Superfoodies sell a variety of ‘superfoods’ to wholesalers and direct to the consumer. When they approached Arnott Design, they were using large, free-standing plastic bags with separate labels for their packaging. These were expensive to the consumer, difficult for the shops to display/stack, and not recyclable.
We helped them develop a new range of plastic-free, recyclable/reusable packaging for their products. The new packaging is easy to display and available in much smaller sizes which enabled us to create the concept of ‘a teaspoon a day’.
Each product has a new, friendly, identity including ‘Blazing Black Maca’, ‘Astounding Ashwagandha’ and ‘Sporty Spirulina’. These are all marketed under ‘a teaspoon a day’.
We worked closely with Superfoodies in the UK and Holland to research the new range of products, listening to their requirements and ensuring the solution worked for them and their customers.